skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


At IBM's rebranded Think event, the company's messaging to its customers was clear: everyone can be a disrupter within an industry, with data and artificial intelligence being the epicenter of this disruption. IBM, which recently also returned to growth, is gambling that AI or Watson will secure its and its customers' futures. Watson is now embedded in almost all of IBM's services and solutions, and Ovum believes that is very much where its future lies.


  • IBM Watson remains front and center of IBM’s overall strategy. The main challenge for Watson has always been the long runway to success or even deployment. The main priority for IBM should be the democratization of Watson, making it relevant to the average employee or even smaller businesses

Features and Benefits

  • Evaluates IBM strategy and key strategic imperatives and results to date.
  • Identifies key strengths in IBM's service portfolio.

Key questions answered

  • What are the challenges that IBM will face in the next few years?
  • What are the immediate opportunities for IBM and areas that it should be focusing on?

Table of contents

Ovum view

  • Summary
  • The Watson advantage will be IBM's biggest drawing card
  • Betting on blockchain for growth
  • IBM cloud for the enterprise


  • Further reading
  • Author

Recommended Articles

  • Service Provider Markets, Consumer & Entertainment Services,...

    MWC 2018 Highlights

    By Ronan De Renesse 27 Feb 2018

    Over 20 of our senior Ovum analysts and consultants attended this year’s Mobile World Congress in Barcelona at the end of February. In between meetings, briefings and presentations, our analyst team were blogging and tweeting about key developments, trends and rumors. Have a look through our daily MWC 2018 Highlights to find out what happened.

    Topics 5G AI IoT Cloud Payments SDN/NFV Smart home

  • Internet of Things

    IoT Viewpoints 2018

    IoT Viewpoints explore the IoT opportunity in 2018 and beyond. Download our latest e-book to get our newest collection of thought leadership articles on the emerging IoT trends, technologies and opportunities.

    Topics IoT

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now