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Ovum attended the annual NASSCOM India Leadership Forum (NILF) in Hyderabad, February 19–21, 2018, where the focus was on pursuing digital services as the next growth engine for the industry.


  • Intelligent automation, analytics, and cognitive systems are the core focus areas for outsourcers this year.
  • There is no single "right path" to the digital services future and each vendor is carving out a roadmap that plays to its unique strengths and weaknesses.

Features and Benefits

  • This note looks at the strategies for Indian outsourcing vendors for the next 12 months.
  • The note analyzes the various measures taken by vendors to build their digital services portfolios.

Key questions answered

  • What are the areas that Indian IT is pursuing as it ramps up its digital services business?
  • What do the different strategies for growing the digital services business look like?

Table of contents

Ovum view

  • Summary
  • Intelligent automation, analytics, and cognitive systems are the core focus areas for outsourcers this year
  • There is no single “right path” to the digital services future
  • Ideas targeting niche digital products and services abound, but mainstream adoption remains limited


  • Further reading
  • Author

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