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Optus updated analysts on its IoT strategy, presenting a coherent approach to date on how it will tackle the opportunities that the IoT industry will present itself.


  • Optus has notched up some early successes with retailers, shopping malls, office buildings, and public spaces. Data aggregation, interpretation, and analytics are core to these engagements which lead to several outcomes. These includes heat mapping and foot traffic monitoring for retailers and malls, and video surveillance and video recognition for public spaces and universities as part of public safety.

Features and Benefits

  • Evaluates Optus IoT strategy and how it has reposition itself in the Australian market.
  • Analyzes Optus early success in Australia and the reason for its success.

Key questions answered

  • What are the key drivers and triggers of growth for IoT in Australia?
  • How should service providers position themselves for growth in IoT in Australia?

Table of contents

Ovum view

  • Summary
  • Early success with focus on analytics
  • Placing its bet on NB-IoT
  • High-growth, high-margin business for Optus


  • Author

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