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At Telstra’s recent analyst summit, the service provider shared details on a number of product initiatives. Ovum investigates some of the details behind this new product development ethos.


  • Product rationalization is something analysts are used to hearing about, but there were other signs from Telstra of a more compelling shift in culture and approach.
  • The first is its use of resources it has acquired to advance product creation, and the second is its willingness to find creative means to innovate with its customers.

Features and Benefits

  • Learn how Telstra is embarking on digitization through product rationalization and development.
  • Undertand how Telstra is working with customers to innovate and develop new solutions.

Key questions answered

  • How is Telstra using its acquisitions to further its product?
  • What are the three lenses through which Telstra manages its product catalog evolution?

Table of contents

Ovum view

  • Summary
  • The first steps: manage, build, rationalize
  • From a tech-centered to a customer-centered approach
  • Tentative but important steps on the road to digitization


  • Further reading
  • Author

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