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Introduction

This case study details the Lifecell Ventures initiative and assesses its progress.

Highlights

  • Turkcell has demonstrated the success of its digital strategy and services.
  • Lifecell Ventures will enable operators to offer their own OTT services and thus add new revenue streams while monetizing data.
  • Lifecell Ventures offers an opportunity to Turkcell to increase its geographical footprint.

Features and Benefits

  • Details the Lifecell Ventures initiative.
  • Assesses Lifecell Ventures' progress.

Key questions answered

  • What is Turkcell's strategy behind the launch of Lifecell Ventures?
  • What services does Lifecell Ventures offer?
  • How successful has Turkcell been with its strategy to launch Lifecell Ventures?

Table of contents

Summary

  • In brief
  • Key messages
  • Ovum view

Recommendations

  • Recommendations for mobile operators
  • Recommendations for Turkcell/Lifecell Ventures

Using digital services for international expansion

  • Setting the business context
  • Lifecell Ventures
  • Outcome assessment

Appendix

  • Methodology
  • Further reading
  • Author

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