skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


This profile assesses Vodacom Group’s digital strategy, its digital service developments and deployments, and the performance of, and prospects for, the group’s digital businesses.


  • Vodacom has positioned itself strategically to develop into a digital company by 2020. Its digital strategy is based on a broad Vision 2020 strategy that focuses on five strategic elements to enable the company to exploit the opportunity created by increased digitization.
  • Vodacom’s digital strategy focuses on both consumer and enterprise segments to offer a range of digital services, including data and connectivity, financial services, managed mobility, entertainment, and financial services. The recent acquisition of a 34.94% stake in Kenya’s Safaricom, a global leader in mobile money services, offers it an opportunity to grow its fintech business across its footprint markets.
  • Despite operating in high-growth markets, Vodacom may face several challenges in implementing its digital strategy such as political and regulatory uncertainty, weak economies, and increased competition in the market.

Features and Benefits

  • This report assesses the progress of Vodacom Group's digital strategy across its markets of operations.
  • The report identifies the group's strategy to develop into a digital company in the future.

Key questions answered

  • How is Vodacom Group progressing in the implementation of its digital strategy?
  • How is Vodacom positioning itself to become a digital company in the future?
  • What will drive Vodacom's future growth as it implements its digital strategy?

Table of contents


  • In brief
  • Ovum view
  • Recommendations

Digital footprint

  • Regional leader in growing market

Market dynamics

  • High growth and competitive markets
  • Regulatory and political uncertainty
  • Challenging macroeconomic conditions
  • Increased investment for growth

Digital service development

  • Leveraging improved broadband connectivity to support digital strategy
  • Mobile financial services
  • Machine 2 Machine (M2M) & Internet of Things
  • Content
  • Enterprise services
  • e-Education
  • Big data analytics, artificial intelligence, and machine learning
  • E-commerce

Digital strategy results

  • Sharp growth in the data segment
  • Huge potential in the enterprise segment


  • Further reading
  • Author

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now