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This profile is part of a series of digital-operator profiles. It analyzes the digital and innovation strategies of the Singtel group, detailing partnerships and acquisitions, internal structures, and new digital divisions.


  • Singtel’s digital business has sufficient autonomy, yet remains central to the group's overall structure. A restructuring helped Singtel provide clarity and focus to the unit, streamlining its activities to compete more effectively, aggressively, and swiftly with OTT competitors.
  • The operator has continued its focus on building businesses that can move the needle. Singtel is now selling its technology to third parties outside of its operating companies and regional associates.
  • SingTel has made regular investments in building scale in digital advertising, having spent more than $750m so far.

Features and Benefits

  • Gain insight into Singtel's approach to innovation in digital services.
  • Assess Singtel's strategy for mobile advertising.

Key questions answered

  • How has Singtel incorporated digital service development into its overall organization?
  • Which digital services are performing well for Singtel?

Table of contents


  • In brief
  • Ovum view
  • Recommendations

Digital footprint

  • Consumer and enterprise
  • Digital service enablement

Market dynamics

  • Mature and developing markets

Digital-service developments

  • Acquisitions and partnerships
  • Digital service launches: Digital Life


  • Methodology
  • Further reading
  • Author

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