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Introduction

This profile assesses Safaricom’s digital strategy, its digital-service developments and deployments, and the performance of and prospects for the operator's digital businesses.

Highlights

  • Since its inception in 1997, Safaricom has evolved from being a mobile-only telecommunications service provider to become a converged operator that offers a range of integrated communication services. It is looking to digital services offerings to drive future growth.

Features and Benefits

  • Analyzes Safaricom's operational and financial performance over the last one year, with a focus on broadband connectivity and digital services.
  • Evaluates Safaricom's strategy in expanding its digital offerings in the market.

Key questions answered

  • What were Safaricom's key growth drivers over the last year, and what will support its continued growth?
  • What strategies is Safaricom undertaking to expand its digital service offerings in the market?

Table of contents

Summary

  • In brief
  • Ovum view
  • Recommendations

Digital footprint

  • Safaricom digital strategy

Market dynamics

  • Strong focus on data and MFS

Digital services development

  • Opportunities in digital sector
  • Mobile and fixed data
  • Mobile financial services
  • Commerce and services
  • ICT enterprise services
  • Big data analytics and customer experience management
  • Other digital services

Digital strategy results

  • Mobile and fixed data growth

Appendix

  • Further reading
  • Author

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