skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


This profile assesses Orange's digital strategy, its digital service developments and deployments, and the performance of, and prospects for, the group’s digital businesses.


  • Throughout 2018 Orange has built on and expanded its stated aim to grow in key areas by expanding into adjacent and closely related segments.
  • For Orange, 2019 will largely be a year of building on the solid foundations it has laid in recent years to make good on its aim of growing digital service and wholly new revenue.

Features and Benefits

  • Sets out Orange's digital strategy.
  • Analyzes the performance of and prospects for Orange's digital deployments.

Key questions answered

  • Where should Orange focus its digital strategy in 2019?
  • What is Orange's multipronged approach to capturing value in the digital services ecosystem?

Table of contents


  • In brief
  • Ovum view
  • Recommendations

Digital footprint

  • Orange places digital services at heart of corporate strategy
  • Digital service launch and value-creation strategy

Market dynamics

  • Orange's digital strategy guides M&A, service launches, and partnerships

Digital service development

  • Orange's digital investment strategy
  • Orange's open API program
  • IoT: LoRa and LTE-M are the platforms for growth
  • In-house innovation
  • Big data
  • Digital customer care
  • Orange's e-commerce and banking initiatives
  • VR and AR
  • Healthcare and education
  • OTT media and communications
  • Connected home
  • Security

Digital strategy results

  • Digital revenue and prospects


  • Further reading
  • Author

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now