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This is one of a series of digital-operator profiles analyzing the digital strategies of leading global operators. This profile assesses Orange’s digital strategy, its digital-service developments and deployments, and the performance of and prospects for the group’s digital businesses.


  • Orange has a multipronged approach to capturing value from the whole digital service ecosystem, which enables it to add value where it is most able to.
  • Orange has a well-defined and articulated approach to identifying which digital-service areas to get involved in.

Features and Benefits

  • Assesses Orange's digital-service strategy and analyzes its prospects for growth.
  • Evaluates all of Orange's key digital-service initiatives.
  • Assesses how Orange has positioned for digital-service growth, and based on this offers key learnings for other service providers.

Key questions answered

  • What is Orange's vision for digital services?
  • How has Orange structured to take advantage of the digital opportunities it has identified?
  • What are the key strengths of Orange's digital-service strategy?
  • What are Orange's prospects for digital-service growth?

Table of contents


  • In brief
  • Ovum view
  • Recommendations

Digital footprint

  • Orange places digital services at heart of corporate strategy
  • Digital-service launch and value-creation strategy

Market dynamics

  • Orange's digital strategy guides M&A, service launches, and partnerships
  • Network transformation underpins Orange's digital-service development

Digital-service development

  • Orange's digital-investment strategy
  • Orange's open API program
  • IoT: LoRa and LTE-M are the platforms for growth
  • In-house innovation
  • Big data
  • Digital customer care
  • Orange's e-commerce and banking initiatives
  • VR and AR
  • Healthcare and education
  • OTT media and communications
  • Connected home
  • Security

Digital strategy results

  • Digital revenues and prospects


  • Further reading
  • Author

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