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Introduction

This is one of a series of digital-operator profiles analyzing the digital strategies of leading global operators. This profile assesses Millicom’s digital strategy, its digital service developments and deployments, and the performance of and prospects for the group’s digital businesses.

Highlights

  • Millicom operates in high-growth markets in Africa and Latin America and has achieved great success in its mobile business. It has all it needs to replicate the success as it transforms itself into a “digital lifestyle” company.
  • Despite market challenges, Millicom has made significant progress in implementing its digital strategy. Its digital service revenue has grown substantially since 2013, when it officially launched the digital strategy. However, it might not reach its revenue targets for 2017.
  • The emerging markets where Millicom operates have relatively low smartphone penetration rates. In addition to promoting smartphone acquisition, Millicom should consider launching digital services in health, agriculture, education, and e-government that target feature-phone users.

Features and Benefits

  • This report assesses the progress of Millicom Group's digital strategy since launch in 2013.
  • The report identifies the key successes, failures, challenges, and opportunities across Millicom Group's footprint markets

Key questions answered

  • What are the key achievements of Millicom Group's digital strategy across its footprint markets since its launch in 2013?
  • What are the key challenges facing Millicom in implementing the digital strategy across its footprint markets?

Table of contents

Summary

  • In brief
  • Ovum view
  • Recommendations

Digital footprint

  • “Digital Lifestyle” strategy

Market dynamics

  • Strong focus on data

Digital services development

  • Opportunities in digital sector
  • Cable and digital media
  • Mobile financial services
  • Commerce and services

Digital strategy results

  • Data growth

Appendix

  • Further reading
  • Author

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