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Introduction

This report is one of a series of studies of the digital strategies of major operators around the world. It assesses Deutsche Telekom's digital strategy, its digital-service developments, and prospects for the group's digital businesses.

Highlights

  • Like many of its European counterparts, Deutsche Telekom Group (DT) is no longer operating a self-contained digital business unit (DBU) dedicated to the development and delivery of digital services.
  • DT has disposed of some of its consumer-oriented online businesses, such as Scout24 and T-Online, and reverted to its original model of having several units sitting under Technology & Innovation and under T-Systems (DT's own ICT B2B company). These units offer digital services focused on IoT, cloud, and cybersecurity.
  • DT offers B2C digital services (e.g. video) through partnerships with OTT media players. It operates mainly as content aggregator and not as a content owner or producer of media, but it owns sport rights in Germany.

Features and Benefits

  • Assesses how digital strategies are implemented by operators.
  • Evaluates DT's digital strategy and developments over time.

Key questions answered

  • What is Deutsche Telekom's digital strategy?
  • How has Deutsche Telekom reshaped its digital services over time?
  • What should other operators do to improve their digital strategy based on DT's example?

Table of contents

Summary

  • In brief
  • Ovum view
  • Recommendations

Digital footprint

  • T-Mobile US stands out as a digital challenger

Market dynamics

  • DT's markets are digitally savvy

Digital services development

  • DT has radically changed its digital approach
  • T-Systems's core services: ICT and cloud, IoT, and security
  • e-health
  • Analytics and AI
  • Partnerships, start-up funding, and internal innovations

Market outlook

  • Digital revenues and prospects

Appendix

  • Further reading
  • Author

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