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This is one of a series of operator profiles analyzing the digital strategies of leading global operators. This profile assesses China Mobile's digital strategy, its digital service developments and deployments, and the performance of, and prospects for, the group's digital businesses.


  • China Mobile continues to follow a firm digital strategy. China Mobile's 2016–20 "Big Connectivity" corporate strategy includes an ambitious vision: "To become a global leading operator in innovative digital services." China Mobile is steadily implementing its corporate strategy and business transformation with a core emphasis on digital technology.
  • China Mobile is emphasizing the enterprise market on its digital journey. In August 2019, China Mobile established its China Mobile Cloud Capability Center based on China Mobile's (Suzhou) Software Technology Company. It aims to become a top-tier player of domestic cloud service providers within three years.

Features and Benefits

  • Assesses China Mobile's digital strategy and identifies its main tactics.
  • Learn about China Mobile's digital innovation approaches.
  • Evaluates China Mobile's digital services' performances.

Key questions answered

  • What is China Mobile's digital vision? And will its detailed corporate strategy and digital technology achieve this vision?
  • What are China Mobile's key focus areas in the digital service segment?
  • How does China Mobile plan to change its organizational structure to better suit its enterprise business?

Table of contents


  • In brief
  • Ovum view
  • Recommendations

Digital footprint

  • Corporate strategy leads digital transformation

Market dynamics

  • Operating in a market of high digital potential
  • Digital revenue and prospects

Digital service development

  • Reforming organizational structure to better suit digital services
  • Core digital services
  • Digital innovation approaches
  • Methodology
  • Further reading
  • Author

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