skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

This is one of a series of digital-operator profiles analyzing the digital strategies of leading global operators. This profile assesses China Mobile’s digital strategy, its digital-service developments and deployments, and the performance of and prospects for the group’s digital businesses.

Highlights

  • China Mobile has a corporate strategy with a clear focus on digital. The MNO’s 2016-20 “Big Connectivity” strategy includes an ambitious vision: “To become a global leading operator in innovative digital services.”
  • China Mobile has built a specialized operational structure across the group, consisting of geographical subsidiaries and specialized operational organizations, to improve operational efficiency and facilitate synergies across the group.
  • China Mobile has a multipronged approach to building digital service competence. It has positioned itself by developing a set of approaches including in-house innovation, incubation, and collaboration with partners.

Features and Benefits

  • Assesses China Mobile's digital strategy and identifies its main tactics.
  • Learn about the digital service developments and deployments at China Mobile.
  • Learn about China Mobile's digital innovation approaches.
  • Evaluates China Mobile's digital services' prospective.

Key questions answered

  • What is China Mobile's digital vision?
  • What are China Mobile's key focus areas in the digital service segment?
  • How does China Mobile's plan to transform its organization to enable digital service development?

Table of contents

Summary

  • In brief
  • Ovum view
  • Recommendations

Digital footprint

  • Corporate strategy leads digital transformation
  • Organization enabler

Market dynamics

  • Operating in one of the highest-potential digital markets in Asia

Digital service development

  • Core digital services
  • Digital innovation approaches

Market outlook

  • Digital revenue and prospects

Appendix

  • Further reading
  • Author

Recommended Articles

  • Internet of Things

    IoT Viewpoints 2018

    IoT Viewpoints explore the IoT opportunity in 2018 and beyond. Download our latest e-book to get our newest collection of thought leadership articles on the emerging IoT trends, technologies and opportunities.

    Topics IoT

  • Consumer & Entertainment Services

    2019 Trends to Watch

    AI is an undoubted work in progress. Feeling the impact of AI – from its early days at the dawn of the modern computer, through today and its integration into devices, apps, and the networks that connect them and that we use every day – has been a long time coming.

    Topics 5G AI Smart home IoT Video

  • Consumer & Entertainment Services

    Telco loyalty programs are about more than improving churn

    ByNicole McCormick 07 Mar 2018

    Loyalty programs have long been held as key to indirect monetization for the communications service provider. Upcoming research from Ovum has verified that notion – loyalty schemes improve Net Promoter Scores (NPS – a measure of brand perception) and can help improve churn. They can also lead to net additions growth and can even earn revenues for the operator.

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8935

Email us at ClientServices@ovum.com

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now