skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

This profile assesses Axiata Group's digital strategy, its digital service developments and deployments, and the performance of and prospects for the group's digital businesses.

Highlights

  • Axiata is well placed in many geographical markets with huge consumer and enterprise potential. It also has significant internal capabilities, as evidenced, for example, by Dialog's early forays into API deployment and consumer payments.
  • Axiata's focused approach to digital investment is paying dividends. The growing focus on four core digital verticals since 2016 allows Axiata to better leverage its multimarket footprint
  • Fragmentation and a lack of interoperability plague the digital payments sector. With its large customer base and leading position in Malaysia, Axiata is better positioned than most to overcome this.

Features and Benefits

  • Summarizes Axiata Group's digital strategy priorities for the next three years.
  • Summarizes progress toward Axiata's profitability and restructuring targets for its digital businesses.

Key questions answered

  • Where is Axiata Group focusing its digital investment?
  • Is Axiata making progress toward achieving profitability in its digital businesses?

Table of contents

Summary

  • In brief
  • Ovum view
  • Recommendations

Digital footprint

  • Axiata Group strategy and structure
  • Axiata's digital businesses
  • Digital enablement

Market dynamics

  • Axiata's Asia market strategy is evolving
  • Competition is getting tougher in key Axiata mobile markets

Digital service developments

  • Digital performance boosted by pivot to operations
  • Priority digital verticals
  • Disposal of Axiata Digital Ventures
  • Dialog digital ventures
  • Innovation funding
  • Axiata Digital Labs

Appendix

  • Methodology
  • Further reading
  • Author

Recommended Articles

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316


Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at ClientServices@ovum.com

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now