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In early 2015, Zain’s digital strategy started to take shape in the form of partnerships with smart city consultancies, M2M agreements with Vodafone, and various investments in the digital sector via specialist investment companies.


  • According to Zain, it is concentrating on evolving from being a mobile service provider to an integrated digital lifestyle company that also has a strong enterprise sector focus. Based on this, the group has developed a five-year agenda called the “Digital Lifestyle Experience.”

Features and Benefits

  • Assesses the dynamics of the digital sector across Zain's operational footprint.
  • Analyzes Zain's current digital strategy and its Digital Lifestyle Experience strategy.

Key questions answered

  • How is Zain developing its digital services?
  • Where does the group see the most potential for growth in the digital sector?

Table of contents


  • In brief
  • Ovum view

Market dynamics

  • Bahrain, Kuwait, and Saudi Arabia
  • Iraq, Sudan, and Jordan

Digital services development

  • The Digital Lifestyle Experience

Market outlook

  • Digital revenue and prospects


  • Further reading
  • Author

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