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This report forms part of Ovum’s Digital Economy 2025 series and provides a broad political, macroeconomic, social, and environmental context.


  • Political and economic power will shift. Political power will follow economic influence, with China and South-East Asia becoming particularly dominant. In contrast, Europe’s influence will continue to wane.
  • The world of work will be transformed. Technology and generational shifts will transform working life in many more segments than seen to date. Working life will become more flexible and collaborative, blurring the distinction between work and home life.
  • An aging, more urban population will demand greater efficiency. Improved life expectancy will lead to an aging population. Rural–urban migration will also continue.

Features and Benefits

  • Assesses the key global political trends shaping the world of 2025
  • Evaluates how society and the global economy are set to change over the next decade
  • Assesses the likely impact of environmental change over the coming 10 years

Key questions answered

  • How will the world change over the next 10 years?
  • What will these changes mean to the TMT (telecoms, media, and technology) sector?
  • How will economic and diplomatic power shift in the years leading to 2025?
  • How will society change in the next decade?
  • How will environmental pressures affect the world?

Table of contents


  • In brief
  • Ovum view
  • Recommendations for tech players

Global political climate shifting yet stable, but domestic politics less predictable

  • Global diplomatic power shifts, but no major global conflicts
  • New sources of geopolitical and domestic instability
  • Military might takes on new forms
  • Inequality shapes domestic political debate
  • Privacy, security, and data protection will be a key policy battleground
  • Legislative focus on skills, IP/copyright, and tax is key to boosting economic competitiveness

Economic growth slows, but power continues to shift

  • Global economy recovers slowly, with developed markets faring worst
  • Economic strength continues to shift
  • An individual’s economic prospects will vary greatly within and between countries

Society older, more mobile, and changing the way we work

  • Global population growth slows
  • An aging population
  • Inter- and intra-national migration will continue
  • Living arrangements in developed markets change
  • Growing middle classes in emerging markets demand more political say
  • Generation Z enters the workforce as Generation Y takes charge
  • Technology brings the promise of flexibility and collaboration – but also disruption – to the world of work

Environmental impacts start to bite

  • Climate changes start to have an impact
  • Pressure on carbon fuels becomes a reality


  • Methodology
  • Further reading
  • Author

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