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This report forms part of Ovum’s Digital Economy 2025 series and outlines the results of a survey that Ovum conducted among industry players to learn about their expectations for the future of the digital economy to 2025.


  • Next-generation connectivity, especially 5G, is seen as the technology offering the greatest opportunity. Next-generation broadbad (e.g. fiber,, and DOCSIS 3.1) also ranks highly, as does IoT/M2M, which promises to usher in a new era of hyper-connectivity.
  • Content owners/distributors and Internet platform providers such as Google are expected to benefit most from forthcoming changes.

Features and Benefits

  • Analyzes the results of a survey among digital economy participants about the future they see in the telecoms, media, and IT sectors over the next decade
  • Compares results by respondent type including telecoms service providers, network equipment and component vendors, and others.

Key questions answered

  • How do telecoms service providers expect the digital economy to evolve in the next decade? What about other players?
  • Which vendors and providers are seen as benefiting most from the coming changes? Which will be most disrupted?
  • What technologies are likely to provide the best opportunities in the 2025 digital economy?
  • What will pose as the biggest threats to participants of the digital economy in 2025?

Table of contents


  • In brief
  • Ovum view
  • Recommendations

Biggest opportunities and threats

  • 5G leads in top digital technology opportunities among respondents; connectivity still seen as key
  • Content owners and Internet platform providers expected to benefit most in revenue terms
  • Agility and ability to partner seen as the most critical success factors for profitability in 2025, by a large margin
  • Technology and competition also the biggest perceived threats to 2025
  • IT hardware vendors and telecoms service providers and vendors perceived to be most at risk in revenue terms
  • Subscription business model for consumers expected to fall away in 2025 as advertising gains, but the same is not expected for enterprises

Services evolution in 2025

  • Cloud services and digital media top survey responses


  • Methodology
  • Further reading
  • Author

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