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Introduction

Total global consumer publishing revenues – across newspapers, magazines and books – are set to shrink further over the next five years to reach $243.4bn in 2021, down from $252.8bn in 2016.

Highlights

  • Total consumer publishing revenue will shrink to $243.4bn in 2021. Total consumer publishing revenues are projected to decline by 0.8% CAGR having stood at $252.8bn in 2016.
  • Consumers have more choices than ever before. It’s not simply a matter of consumers being lured away by competing publishing content: in the digital space, competition takes many forms.

Features and Benefits

  • Evaluates the market size of the consumer publishing industry.
  • Identifies key strategies for consumer publishing growth.

Key questions answered

  • Which are the key markets for consumer publishing?
  • How do digital revenues compare to print revenues?

Table of contents

Summary

  • In brief
  • Ovum view
  • Recommendations

Market status

  • Consumers have more choices than ever before
  • Publishers have to compete against content produced by their own readers
  • Ad blocking continues to affect digital revenues
  • Book publishers have found the key to driving print revenues

Market dynamics

  • E-book growth is slowing, but overall digital growth remains strong
  • Publishers cannot afford to ignore print in favor of digital
  • Publishers must look to developing markets for revenue growth

Market outlook

  • Publishers need a unique voice to stand out from the crowd
  • Mobile is the key for publishers
  • Publishers need to tread carefully with advertising – or risk ad blockers denting their revenues

Appendix

  • Further reading
  • Author

Recommended Articles

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