skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


In 4Q16, Ovum commissioned a survey to examine the “new digital consumer,” surveying consumers in Indonesia, Malaysia, and Thailand. We found that 53% of respondents pay to access internet on their phones, but a significant number who do not pay rely instead on free Wi-Fi to fulfill their mobile data needs, bypassing operator data charges.


  • This survey gives insights into how new digital consumers in emerging Asia (Indonesia, Malaysia, and Thailand) view their mobile voice and data services, and their usage of these and OTT services.

Features and Benefits

  • Examines the satisfaction levels of emerging Asia consumers (Indonesia, Malaysia, and Thailand) on their mobile voice and data services, helping operators understand the pain points.
  • Discovers what OTT services emerging Asia consumers are using and expect to use in the future, comparing and contrasting results from Indonesian, Malaysian, and Thai consumers, helping operators understand the opportunities.

Key questions answered

  • What telecoms services and OTT services do emerging Asia consumers use?
  • How satisfied are emerging Asia consumers with the mobile services provided by operators?

Table of contents


  • Introduction
  • Download 1: Digital Consumer Insights: Emerging Asia

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now