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Based on survey data, this report highlights consumer preferences around TV and video content in six key countries: Australia, Brazil, China, Germany, the UK, and the US. It includes how important various TV genres are to respondents and which channels influence their subscription choices.


  • Ovum’s Digital Consumer Insights survey shows that the "News and current affairs" genre is the most important to audiences.

Features and Benefits

  • Assesses how consumer TV and video content preferences differ across six key countries: Australia, Brazil, China, Germany, the UK, and the US.
  • Identify how important key international channels are, such as Discovery, ESPN, and AMC, in influencing consumer purchase decisions.

Key questions answered

  • When consumers are looking to subscribe to a TV service, which channels are most important in dictating their purchase decision?
  • Which TV and video genres do audiences consider to be vital?

Table of contents


  • Introduction
  • Download 1: Digital Consumer Insights 2018: TV and Video Content

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