skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

Based on survey data, this report highlights consumer preferences around TV and video content in six key countries: Australia, Brazil, China, Germany, the UK, and the US. It includes how important various TV genres are to respondents and which channels influence their subscription choices.

Highlights

  • Ovum’s Digital Consumer Insights survey shows that the "News and current affairs" genre is the most important to audiences.

Features and Benefits

  • Assesses how consumer TV and video content preferences differ across six key countries: Australia, Brazil, China, Germany, the UK, and the US.
  • Identify how important key international channels are, such as Discovery, ESPN, and AMC, in influencing consumer purchase decisions.

Key questions answered

  • When consumers are looking to subscribe to a TV service, which channels are most important in dictating their purchase decision?
  • Which TV and video genres do audiences consider to be vital?

Table of contents

Summary

  • Introduction
  • Download 1: Digital Consumer Insights 2018: TV and Video Content

Recommended Articles

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316


Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at ClientServices@ovum.com

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now