skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


This report presents the main consumer trends in Latin America for media, TV, communications, commerce, AI, and smartphones, based on an Ovum survey.


  • Latin American digital consumers are shifting toward smartphone-centric digital lives. Smartphones have become the main device for communication and entertainment, which has had an impact on the smartphone life cycle: most consumers have a smartphone that's less than a year old.

Features and Benefits

  • Analyzes digital consumer trends in Latin America, in the areas of media, TV, communications, commerce, AI, payments, and smartphones.
  • Learn which digital services users in Latin America are consuming and how, and which trends are on the way.

Key questions answered

  • How are Latin American digital consumers adopting mobile payments?
  • Are Latin American digital consumers adopting AI assistants?

Table of contents


  • Introduction
  • Download 1: Digital Consumer Insights 2018: Latin America

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now