skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

Ovum's Digital Consumer Insights 2018 survey sampled 6,211 consumers in December 2018 across six markets: Australia, Brazil, China, Germany, the UK, and the US. This report analyzes the results from the survey, highlighting adoption trends and attitudes relating to pay-TV services.

Highlights

  • There is a gradual downward shift in the make-up of pay-TV subscriber bases. Customers in most markets – particularly those that are mature or have stopped growing – are gravitating further toward the middle and lower end of the service package structure, with a diminishing proportion of the base subscribing to the more expensive tiers.

Features and Benefits

  • Explore how to better cater for audiences by observing their preferences and expectations of how a TV service should look with regard to content, features, and functionality.
  • Foster the development of relevant video entertainment products and services via detailed insights into preferred means of accessing and consuming OTT video services.
  • Inform the targeting of TV/video products and services to cater for increasingly distinct and specific customer segments.

Key questions answered

  • What types of service features are of interest to different segments of pay-TV customers?
  • What do audiences want from their TV service, and what can we do to better address their needs and expectations?
  • Which features are likely to keep customers loyal to their existing provider?
  • Which features will persuade customers to upgrade to a higher-value service package?
  • How can pay-TV operators use their understanding of pay-TV and OTT video consumers to improve service and product development strategies?

Table of contents

Summary

  • Introduction
  • Download 1: Digital Consumer Insights 2018 Analysis: Pay-TV Services

Recommended Articles

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316


Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at ClientServices@ovum.com

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now