skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

This report analyzes the results of Ovum's Digital Consumer Insights 2018 consumer survey with a focus on the uptake and usage of ad-supported and free online video platforms, and the content and device preferences of AVOD viewers.

Highlights

  • AVOD/free video services are popular across all markets, with YouTube dominating. Of respondents, 87% use at least one AVOD platform once a month, with YouTube reaching 75% of respondents outside China per month. Across all countries, 58% of respondents use at least one broadcaster video-on-demand (BVOD) service on a monthly basis.
  • BVOD struggles against YouTube and Facebook when it comes to daily reach. Although the number of respondents reached by at least one BVOD platform is similar to Facebook Video's 57% reach outside China, its 18% daily reach is much lower than YouTube's (40%) and Facebook's (36%), almost level with Instagram's recently launched IGTV (16%).
  • Free access is a key factor for AVOD usage, but premium and exclusive content also important. Access to TV content and movies is more important than access to YouTube-native product reviews and tutorials, even for younger users.

Features and Benefits

  • Identifies trends in AVOD usage by analyzing the responses of 6,211 consumers across Australia, Brazil, China, Germany, the UK, and the US.
  • Assesses the impact and opportunities these trends pose to broadcasters, publishers, online video platform owners, telcos, and technology vendors.
  • Evaluates attitudes toward advertising and new, hybrid approaches to online video monetization combining subscriptions and ads.

Key questions answered

  • Why is free and ad-supported online video important to players across the TMT value chain?
  • What are the most popular free and ad-supported online video platforms in each country, and how do they compare to other video services?
  • How do AVOD usage trends differ by country and age group in terms of platforms and device usage?
  • What are the most important video content types for monthly and daily AVOD, broadcaster video-on-demand (BVOD), YouTube, and Facebook Video users?
  • What are the key drivers of AVOD usage?

Table of contents

Summary

  • Introduction
  • Download 1: Digital Consumer Insights 2018: Ad-Supported and Free Online Video

Recommended Articles

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316


Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at ClientServices@ovum.com

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now