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In 4Q16, we commissioned a survey to examine the “new digital consumer,” surveying consumers in Australia, Brazil, China, France, the UK, and the US. We found that 63% of respondents purchase a bundle of two or more services. Just under half of consumers who do not take a multiplay package consider it highly or moderately likely they will do so in the next two or three years.


  • The launch of Netflix has put the operator bundle under the microscope. This survey gives insights in how consumers view their multiplay services, as well as what telecoms services are considered must-haves in the bundle and what are not.

Features and Benefits

  • Examines the changing nature of consumers' views toward the bundle, helping operators ascertain what are still considered the essential components of the bundle and what are not.
  • Discovers what motivates the customer to purchase a bundle of services today, which is valuable as operators grapple with how to keep customers locked in to a bundle as a way to manage churn levels.

Key questions answered

  • How have Netflix and similar services changed consumers' view of the way they purchase telecoms services in a bundle?
  • What telecoms services are still viewed as essential to the bundle and what are not?

Table of contents


  • Introduction
  • Download 1: Digital Consumer Insights 2017: Multiplay analysis

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