skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


This presentation includes analysis of and responses to the Latin America section of Ovum's Digital Consumer Insights 2017 survey, which assesses consumer attitudes toward device purchases and digital service consumption.


  • Latin American digital consumers are becoming more smartphone-centric. Smartphones have become the main device for communication and entertainment, limiting the smartphone life cycle for most users to less than a year and leading them to evaluate all of a phone’s features when deciding which device to use.

Features and Benefits

  • Understand the main consumer trends in Latin America.
  • Learn about the usage of various digital services and apps.

Key questions answered

  • Which premium video services are widely adopted in Latin America?
  • What features do consumers consider when selecting a smartphone?
  • How often do consumers change their smartphone in Latin America?

Table of contents


  • Introduction
  • Download 1: Digital Consumer Insights 2017: Latin America

Recommended Articles

  • Consumer & Entertainment Services

    Asia-Pacific TV & OTT Report: 2018–24

    By Ismail Patel 22 Oct 2019

    A detailed update of APAC's TV market, encompassing free-to-air and pay-TV across all TV technologies (cable, DTH, IPTV, terrestrial, DTT), plus next-generation TV initiatives and OTT video.

  • Service Provider Markets

    Telco Services Innovation Radar: 3Q19

    By Paul Lambert 22 Oct 2019

    The Telco Services Innovation Radar: 3Q19 provides a detailed summary of new and innovative services that were announced or launched by TV, fixed, mobile, and integrated operators in 3Q19.

  • Consumer & Entertainment Services

    OTT Communications Tracker: 2Q19

    By Pamela Clark-Dickson 22 Oct 2019

    The OTT Communications Tracker captures the KPIs of the top social messaging and VoIP players, along with news about service updates, geographical expansion, and other milestones. It also includes two-year projections for selected metrics.


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now