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This presentation includes analysis of and responses to the Latin America section of Ovum's Digital Consumer Insights 2017 survey, which assesses consumer attitudes toward device purchases and digital service consumption.


  • Latin American digital consumers are becoming more smartphone-centric. Smartphones have become the main device for communication and entertainment, limiting the smartphone life cycle for most users to less than a year and leading them to evaluate all of a phone’s features when deciding which device to use.

Features and Benefits

  • Understand the main consumer trends in Latin America.
  • Learn about the usage of various digital services and apps.

Key questions answered

  • Which premium video services are widely adopted in Latin America?
  • What features do consumers consider when selecting a smartphone?
  • How often do consumers change their smartphone in Latin America?

Table of contents


  • Introduction
  • Download 1: Digital Consumer Insights 2017: Latin America

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