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This report examines the responses of "sports fans" (those that view watching sports as "essential" to their life) to questions in Ovum's Digital Consumer Insights 2015/16 survey, with a view to identifying the greatest revenue and engagement opportunities for sports-based digital media content and services.


  • Digital services should be interactive and have a core social aspect to harness the (predominantly mobile) popularity of social media and messaging among sports fans.

Features and Benefits

  • Provides a data-led insight into the digital behavior of sports fans, according to the results of Ovum's Digital Consumer Insights 2015/16 survey.
  • Identifies key revenue and engagement opportunities in the sports digital media space.

Key questions answered

  • Who are the biggest sports fans?
  • How do sports fans engage with social and digital media content and services?
  • Which digital services are sports fans willing to pay for?
  • What are the country-level differences between sports fans?

Table of contents


  • Introduction
  • Download 1: Digital Consumer Insights 2015/16: Mapping the Digital Sports Media Opportunity

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