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Introduction

Ovum's Digital Advertising Forecast: 2017–22 offers a global view of advertiser spending on digital advertising, delivered over the internet to both nonmobile devices (such as desktop PCs and laptops) and mobile devices (such as smartphones and tablets).

Highlights

  • Mobile is driving most of the growth in the digital advertising market. Advertisers are looking to reach consumers on their smartphones and other mobile devices. The strength of this growth will drive the total global digital advertising market to over $323bn in 2022.

Features and Benefits

  • Provides Ovum's view on the future trajectory of digital advertising revenues.
  • Includes digital advertising market sizing and forecasts for 67 individual countries and aggregated forecasts for all of the world's major geographic regions.
  • Splits forecasted digital advertising revenues between online classified advertising, paid search advertising, and display advertising.
  • Segments display advertising between video display advertising and other display advertising.
  • Includes splits between desktop and nonmobile and mobile revenues for the paid search and display segments and subsegments.

Key questions answered

  • How will digital advertising revenues grow over the next five years?
  • In which countries and regions will digital advertising offer the biggest opportunities through to 2022?
  • How big will mobile's share of total digital advertising revenues be over the next five years?
  • Which segments and subsegments of the digital advertising market are growing at the fastest rate, and what will their overall share of the market be in 2022?

Table of contents

Summary

  • Introduction
  • Download 1: Digital Advertising Forecast: 2017–22

Have any questions? Speak to a Specialist

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