skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


Using Ovum's Operator Video Strategy Framework, this report maps the evolution of Deutsche Telekom's pay-TV and video entertainment business.


  • Deutsche Telekom's domestic TV business has been built from scratch, primarily based on the rollout of IPTV services over its national broadband footprint.
  • DT historically focused on aggregating and distributing programming from third parties, but the company has recently sought to explore opportunities for differentiation.
  • Although as an incumbent telco the company seeks to leverage its leadership in infrastructure and broadband provision, it recognizes the importance of "high-involvement" services such as TV and video in developing an integrated proposition that appeals to a broad customer base.

Features and Benefits

  • Maps the development of Deutsche Telekom’s pay-TV and video entertainment business against Ovum's Operator Video Strategy Framework.
  • Examines how Deutsche Telekom performs against the Framework's key pillars.
  • Presents relevant KPIs highlighting the operator's video business successes.

Key questions answered

  • What are the basic strategic foundations on which Deutsche Telekom has built its video entertainment services?
  • What are the specific options Deutsche Telekom has chosen to pursue within each of these core strategic foundations?

Table of contents


  • Introduction
  • Download 1: Deutsche Telekom: Video Strategy

Recommended Articles

  • Consumer & Entertainment Services

    Digital Consumer 2030: Devices and Technology

    By Ronan De Renesse 17 Jan 2020

    2020 marks the start of a new decade where advanced technologies such as AI, 5G, and foldable displays will become omnipresent. This report identifies and analyzes seven key 2030 predictions for devices and technology.

  • Consumer & Entertainment Services

    Digital Consumer 2030: Services and Content

    By Ronan De Renesse 16 Jan 2020

    2020 marks the start of a new decade where OTT services will become omnipresent and highly customised to each individual. This report identifies and analyzes eight key predictions for services and content.

  • Consumer & Entertainment Services

    5G FWA and the connected home

    By Michael Philpott 16 Jan 2020

    FTTH plus 5G FWA could remove the need for copper wires in the access network for the first time. However, efficient customer onboarding is essential to any broadband business case and 5G FWA complicates the self-installation process.


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now