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Introduction

For many years, some large enterprises have been prone to act more like their own service providers. They take on direct responsibility for their network connectivity by building and managing their own networks. In the telecoms industry, these enterprises create some blurring and tension between traditional enterprise (retail) and carrier (wholesale) channels.

Highlights

  • The challenge is how to satisfy this hybrid market segment and best respond to these enterprises without disrupting current service models, existing customers, and portfolio economics.

Features and Benefits

  • Evaluate how vendors' go-to-market approach may need to adjust to this hybrid segment.
  • Identify whether you are missing an opportunity with this new segment.

Key questions answered

  • How are these customers that don't fit into traditional customer segmentation creating tensions in the market?
  • How can this new CaaSP segment be a growth opportunity?

Table of contents

Ovum view

  • Summary
  • Enterprises acting as SPs are growing in many dimensions
  • CaaSPs occupy a hybrid segment between traditional wholesale and enterprise customers
  • Service providers and vendors need to adjust to address this hybrid CaaSP segment

Appendix

  • Author

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