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Cognizant is little known as a digital marketing services provider, but behind the scenes it has quietly been building an impressive digital marketing services portfolio and client base.


  • Cognizant Digital Works brings together a number of previously distinct digital practice areas in a more coherent end-to-end digital services portfolio.

Features and Benefits

  • Assesses Cognizant’s progress in digital transformation services.
  • Evaluates Cognizant’s potential future success in the digital transformation services market.

Key questions answered

  • What differentiates Cognizant from other digital services providers?
  • What role does Cognizant Business Consulting (CBC) play in Cognizant's digital services proposition?

Table of contents

Ovum view

  • Summary
  • Cognizant Digital Works provides end-to-end digital services that include digital marketing components
  • Cognizant is rapidly enhancing its digital competencies and capabilities
  • Cognizant needs to refine its value propositions further and build its digital services brand


  • Further reading
  • Author

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Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

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You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

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