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At a recent analyst event, Cognizant argued that to gain – or even just to maintain – a competitive advantage in increasingly data-centric and data-reliant marketplaces, it is imperative that businesses leverage artificial intelligence (AI) now.


  • Cognizant’s US base may prove critical in the era of economic nationalism.
  • Cognizant is increasing relevancy to enterprises striving toward customer centricity and widening its European footprint.

Features and Benefits

  • Evaluates Cognizant's approach to application services market in challenging times.
  • Considers strategic approach to artificial intelligence adoption (AI).

Key questions answered

  • Why is growth slowing for Cognizant and other players?
  • How will Cognizant move up the value chain?

Table of contents

Ovum view

  • Summary
  • Strong growth is tough to maintain in current market conditions
  • The next generation of the digital economy is here
  • Enterprises and organizations need to formulate their AI strategy


  • Further reading
  • Author

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