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Cloudera, which has just become the second (of three) Hadoop providers to go public, is now competing in a much wider marketplace.


  •  Having just gone public, Cloudera shows promise, as shown in its latest numbers, of achieving profitability.
  • Addressing the unserved portions of its market will require Cloudera to communicate to and make its platform more digestible and easy to use for target audiences of BI/business analysts, data engineers, and data scientists.
  • The cloud is the top urgency for Cloudera, because Ovum expects that the majority of new Hadoop and big data workloads will be cloud-bound by YE2018, Cloudera must deliver targeted services that make its platform more accessible and accelerate time to benefit, competing based on its ability to deliver transparent hybrid experiences.

Features and Benefits

  • Helps enterprises frame the decision on where to direct their big data strategy, and how, if, and/or where Cloudera fits in it.
  • Frames the big data market for vendors and how to compete with Cloudera.

Key questions answered

  • How well is Cloudera pivoting to address business audiences?
  • What should Cloudera do to better compete in a market where customers are increasingly embracing the cloud?
  • What will "land and expand" mean for Cloudera's product strategy?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for enterprises
  • Recommendations for vendors

Current landscape – a bigger fishbowl

  • The first decade: On-premises detour
  • The next decade: Beyond Hadoop

Now a public company

  • Path to profitability
  • Why the sober valuations?
  • The good news

Competitive landscape

  • Enemies and frenemies
  • The usual suspects – Hadoop vendors
  • The quest for hearts and minds: IBM Watson
  • The frenemies: Cloud platform providers
  • Trespassers: NoSQL platforms

The path forward

  • Addressing the enterprise
  • Embracing the cloud
  • Expanding the footprint
  • How about applications?


  • Methodology
  • Further reading
  • Author

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