skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


The Ovum Cloud Services Survey presents the results of a global online survey of 802 enterprise IT decision-makers representing 11 industry verticals in 13 countries. Respondents shared their plans for both public and private cloud adoption and use.


  • The Ovum Cloud Services Survey reveals that while enterprise spending plans for public cloud account for a growing proportion of the IT budget, they will remain steadfastly below 15% of the budget for most respondents even by 2020.
  • Even more tellingly, only a twelfth of survey respondents expect to be running more than 20% of their workloads in public clouds by 2020.
  • While the journey to cloud will inevitably lag enterprise aspirations, customers are nevertheless highly satisfied with their public cloud service providers. If the journey to cloud is slower than public cloud service providers pretend, it is because of the additional complexities of hybrid IT.

Features and Benefits

  • Compare aspirations for cloud with those of peers in the same industries or in similar parts of the world.
  • Assess the opportunities to deliver complementary services to midsize to large enterprises.

Key questions answered

  • What proportion of their workloads do enterprise customers expect to run in the cloud in the next three years?
  • What are the main challenges or impediments to adopting public cloud?
  • How satisfied are users with the leading public clouds?
  • Which industry sectors expect to be the most enthusiastic adopters of public cloud?

Table of contents


  • Introduction
  • Download 1: Ovum Cloud Services Survey 2017/18

Recommended Articles

  • Internet of Things

    IoT Viewpoints 2018

    IoT Viewpoints explore the IoT opportunity in 2018 and beyond. Download our latest e-book to get our newest collection of thought leadership articles on the emerging IoT trends, technologies and opportunities.

    Topics IoT

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.

  • Enterprise Services

    5G: Another technology in search of enterprise use cases

    By Evan Kirchheimer 26 Apr 2018

    Service provider interest in justifying 5G investment through its potential to open new revenue streams from the enterprise segment is growing ever greater.


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now