skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Ovum view


Citrix is the latest enterprise mobility management (EMM) vendor to evolve its offering to a unified endpoint management (UEM) solution. At its annual Synergy conference this week, the company announced that Citrix XenMobile is to be rebranded as Citrix Endpoint Management.

Improving security and productivity with UEM

Unified endpoint management is an evolution from an EMM approach in that the practice and set of supporting technologies help organizations manage a broader and more diverse set of endpoints and applications as opposed to just mobile devices and apps. Citrix has enhanced the capabilities of its EMM offering to support organizations wishing to embark on broader UEM initiatives, and has rebranded XenMobile to better reflect the broader value its offering can now provide. The company announced that, over the past year, it has introduced over 100 new UEM policies, enabling enterprises to manage a broad set of devices, including Windows, macOS, Android, and more. While the focus of UEM is often overly skewed toward conversations around endpoints and devices, in truth, UEM is more about enabling, securing, and empowering people to work in a more flexible and productive fashion.

Citrix also announced a new Workspace app for mobile that Citrix Cloud customers can utilize to access systems and applications they rely on to work productively from any device. The app provides a centralized point of access from which employees can access managed web, mobile, and SaaS apps and files. As the estate of technologies utilized by employees becomes more fragmented, significant value can be realized by utilizing a solution that provides a single point of access and interaction with these systems and apps, especially when optimized for mobile. The introduction of this capability is encouraging, and the solution will be of value to customers invested in the Citrix ecosystem.



Adam Holtby, Senior Analyst, Workspace Services

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now