skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


A detailed update of China’s TV market, encompassing free-to-air and pay TV across all TV technologies (cable, DTH, IPTV, terrestrial, DTT), plus next-generation TV initiatives and OTT video. Includes TV ratings, revenues, market shares, programming, and advertising.


  • Government-led network convergence has proceeded well. Benefiting from the relevant policies, the penetration of cable fixed broadband is growing quickly and IPTV user numbers have surged.
  • The authorities are taking a more serious attitude towards piracy, with at least one transgressor jailed for profiting from selling illegal copies of movies via a website.

Features and Benefits

  • Evaluates the growth potential of the TV market
  • Analyzes the challenges and opportunities of key players

Key questions answered

  • What were the big changes in China's TV market last year?
  • How did the OTT player evolve in the market?

Table of contents


  • Introduction
  • Download 1: China TV Update

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now