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For the enterprise that encourages use of health-related apps as part of a wellness program or other company-sanctioned initiative, due diligence is required to ensure that they meet baseline enterprise standards for consent, security, and information governance.


  • For the most part, the health app market currently represents a “wild west” of data collection, with shoddy privacy practices, overcollection of inessential data, and extensive third-party sharing of data – often without the knowledge or consent of users.
  • The enterprise typically has limited control over the data generated by health apps; thus, there is a vested interest in ensuring that any health app sanctioned by the company has high native standards for security and governance of data.
  • Because the "grey data" generated by health apps does not have the same legal protections as formal healthcare record data, the enterprise that sanctions the use of these apps needs to build its own standards for the handling and protection of data.

Features and Benefits

  • Identifies the steps that should be taken in evaluating health apps for potential inclusion in an official enterprise-sanctioned program.
  • Evaluates the common objectives that motivate the enterprise to screen health-related apps before recommendation to employees for use.
  • Assesses the privacy concerns that stem from use of health- and lifestyle-related apps in a work environment or on work devices.
  • Analyzes the unique qualities of health app "grey data" and the challenges it poses to enterprise information governance.
  • Identifies privacy and governance issues that are unique to data types that span the work-life divide.

Key questions answered

  • What are some of the key information governance and privacy problems facing the consumer health app market today?
  • Why does the enterprise need to screen and evaluate health apps before recommending or endorsing them for employee use?
  • What questions need to be asked in order to evaluate apps thoroughly before inclusion in an enterprise program or enterprise app store?
  • What policies need to be built in order to support employee use of health apps within the enterprise?
  • Which existing regulations or legal frameworks can be used to guide the evaluation process of health apps within the enterprise?

Table of contents


  • Introduction
  • Download 1: Checklist: Selecting Health Apps for Inclusion in an Enterprise Program

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