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This report outlines how business models can be created to justify investment in advanced home Wi-Fi gateways.


  • According to operators Ovum has spoken with, the promise of better net promoter scores (NPS) and savings on support costs can usually prompt the initial investment in the home network.
  • In addition to reducing TCO, investing in advanced home gateways can also increase consumer ARPU.
  • Service providers should market the broadband gateway as something that offers value to customers by simplifying the smart home. This will create customer stickiness as a minimum and leave the door open for new revenue opportunities.

Features and Benefits

  • Evaluates the need for home Wi-Fi investment.
  • Analyzes the KPIs that show a return on investment for an advanced home Wi-Fi platform.

Key questions answered

  • How can an operator improve its home network offering?
  • Should all operators invest in home W-Fi?
  • Is the answer to simply invest more and more in Wi-Fi hardware?

Table of contents


  • In brief
  • Ovum view
  • Recommendations for service providers
  • Recommendations for vendors

Creating an advanced home Wi-Fi strategy

  • Why invest in home Wi-Fi?
  • Enhancing QoS
  • How enhanced QoE brings added benefits
  • The Wi-Fi gateway's potential in consumer IoT

Service provider case studies

  • Orange France
  • Deutsche Telekom
  • Telefonica
  • Swisscom

Vendor case studies

  • AirTies
  • SoftAtHome
  • Domos


  • Methodology
  • Further reading
  • Author

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