skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

This report examines all the key products and services from Apple, analyzing how they fit together for Apple’s strategy and what Apple needs to do to continue growing in the future.

Highlights

  • Hardware revenues will always be number one at Apple. Despite Apple’s increasing focus on services, Apple’s services exist to support its hardware sales. Apple is able to earn more from hardware than it would likely be able to do from services.
  • iPhone price will continue to increase. Apple has shown that it is not afraid to move to even more premium price points with iPhone, and has done so twice in the past four years. With no organic growth available in Apple’s premium segment, raising pricing further is the only option for Apple to keep growing iPhone revenue.
  • Apple will eschew its historic focus on a small number of devices to take advantage of the smart home opportunity. Since the iPod, Apple has focused intently on a very small number of products. This number has crept up over the past few years and Ovum expects Apple to release several more new products to take advantage of the smart home opportunity.

Features and Benefits

  • Evaluates the strengths, weaknesses, and future growth potential of all key Apple products and services.
  • Analyzes how these products synergize, and extrapolates to Apple's likely future product releases.

Key questions answered

  • How can Apple sustain growth in the face of stagnating smartphone sales?
  • How should operators and retailers prepare for Apple to change focus towards the smart home and build many more different devices?

Table of contents

Summary

  • Introduction
  • Download 1: Consumer and Entertainment Profile: Apple

Recommended Articles

  • Service Provider Markets, Consumer & Entertainment Services,...

    MWC 2018 Highlights

    By Ronan De Renesse 27 Feb 2018

    Over 20 of our senior Ovum analysts and consultants attended this year’s Mobile World Congress in Barcelona at the end of February. In between meetings, briefings and presentations, our analyst team were blogging and tweeting about key developments, trends and rumors. Have a look through our daily MWC 2018 Highlights to find out what happened.

    Topics 5G AI IoT Cloud Payments SDN/NFV Smart home

  • Internet of Things

    IoT Viewpoints 2018

    IoT Viewpoints explore the IoT opportunity in 2018 and beyond. Download our latest e-book to get our newest collection of thought leadership articles on the emerging IoT trends, technologies and opportunities.

    Topics IoT

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at ClientServices@ovum.com

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now