skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

Ovum's Total Video Monetization model evaluates the effectiveness of various types of TV and video distribution in monetizing customers.

Highlights

  • By calculating spend or revenue generated on a given type of TV and video distribution per addressable unit using penetration rates where possible, we can consider a number of factors about a given market: Effectiveness of different types of distribution model, market maturity, growth potential, relative cost, and potential competitive strategies.

Features and Benefits

  • The analysis is of consumer level pay TV, advertising and OTT revenue, subscription and penetration data for 15 global markets: UK, US, FR, DE, TK, SA, AU, CH, IN, ID, KR, JP, TH, BR, MX.
  • Enables observations and conclusions regarding market maturity, growth potential, and relative spending levels for a given type of TV or video distribution.

Key questions answered

  • Enables analysis of spending for TV households, fixed broadband households, and internet users (deduplicated fixed and mobile internet subscribers).
  • Enables observations and conclusions regarding market maturity, growth potential, and relative spending levels for a given type of TV or video distribution.

Table of contents

Summary

  • Introduction
  • Download 1: Total Video Monetization

Recommended Articles

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now