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Mobile World Congress has become an important destination for companies from across the consumer TMT landscape thanks to the rise of mobile. This report explores the trends that emerged at this year's event.


  • Every year, the consumer TMT market's center of gravity has shifted away from operators, devices, and networks and toward internet platforms, apps, and over-the-top (OTT) delivery. MWC 2018 did not shy from this reality, with many announcements focused on how operators and OTT providers could best partner for mutual gain.

Features and Benefits

  • Learn about the most important consumer and entertainment announcements at MWC 2018
  • Understand how the event's key consumer and entertainment developments will play out over the coming year
  • Identify strategies to turn MWC's defining consumer and entertainment trends to your organization's competitive advantage

Key questions answered

  • What were the most important consumer and entertainment announcements at MWC 2018?
  • How will the event's key consumer and entertainment developments play out over the coming year?
  • What strategies should your organization adopt in response to MWC's defining consumer and entertainment trends?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages

Broadband and multiplay

  • 5G will be 4G+1 for most consumers

Consumer technology

  • Sub-$100 smartphones are finally ready for prime time

Digital media

  • Support for partnerships grows as mega-bundler threat looms

Smart home

  • Telcos strengthen collaboration with OTT players


  • Business messaging offers last-chance saloon for RCS

TV and video

  • F1 balances the promise of OTT with the present of pay TV


  • Methodology
  • Further reading
  • Author

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