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Introduction

Having recently signed a series of music industry agreements, Facebook is beginning to show real intent in music, while at the same time ramping up the pressure on YouTube.

Highlights

  • With the new rights deals in its back pocket, Facebook now needs to develop new products that will deliver immersive "social music" experiences to its users – and Asia's Tencent may well already be showing the way forward.

Features and Benefits

  • Details the latest music moves by social networking service Facebook.
  • Examines why Facebook could steal viewers and advertising dollars from YouTube.

Key questions answered

  • What are Facebook's plans for music?
  • What is key to Facebook's successful use of music on its different platforms?

Table of contents

Ovum view

  • Summary
  • All the pieces in place for the big Facebook music push
  • Big user base to boost music growth
  • Multiplatform intentions for social music future

Appendix

  • Author

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