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Marketing for Apple's HomePod smart speaker is focusing heavily on the device’s music capabilities and audio quality, and Apple is hoping that sales will boost subscriber numbers to its music subscription offering and close the gap on the leader Spotify.


  • Apple has finally confirmed the rollout date for its HomePod smart speaker.
  • The US, UK, and Australia will be the first countries to receive the device when it goes on sale February, followed by France and Germany in a couple of months.

Features and Benefits

  • Details Apple's plans for the rollout of its HomePod smart speaker device.
  • Looks at how Apple Music is integrated into the speaker and assesses how the device will fare against speakers already on the market.

Key questions answered

  • What are the specifics of Apple's rollout of its HopePod smart speaker?
  • Will the price of the HomePod device affect the chances of the device's success?

Table of contents

Ovum view

  • Summary
  • Apple looks to regain the recorded-music crown from Spotify
  • Apple enters the smart speaker market
  • Different approach to the competition


  • Author

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