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Ovum's Telco TV Forecast provides projections for growth in telco TV connections, revenues, ARPU, and subscriber market share. This version also includes OTT video connections.


  • The global base of TV connections delivered by telcos or telco-controlled pay-TV operators is set to expand at a 5% CAGR to reach 403.8 million by 2022, by which time telcos will account for 37% of the world's pay-TV subscriptions.
  • IPTV will remain the dominant telco TV delivery platform, supporting 67% of telco pay-TV connections by the end of the forecast period, compared with 23% and 9% for satellite and cable, respectively.
  • Increased deployment and uptake of telcos' standalone OTT video services will significantly boost overall connection volumes over the forecast period, with OTT penetration of total video connections reaching the highest levels in North America, Latin America, and Asia-Pacific.

Features and Benefits

  • Splits telco TV subscriber growth projections to 2022 by delivery platform (IPTV, cable, satellite, digital terrestrial).
  • Provides telco TV revenue and ARPU estimates and projections to 2022.
  • Tracks the evolution of telcos' share of the overall pay-TV market.
  • Presents subscriber uptake of telco-delivered standalone OTT video services that provide an additional, adjacent revenue stream to their traditional pay-TV offerings.

Key questions answered

  • How big is the telco TV market in terms of connections, revenues, and market share?
  • What are the average revenue per user (ARPU) levels generated by telco TV and how are these expected to evolve over the next five years?
  • What are the regional differences in the telco TV landscape in terms of market share and delivery platform distribution?
  • How is the platform landscape evolving for telcos? In particular, how dominant are the various TV delivery platform technologies?
  • How significant is the uptake of telcos' premium (or freemium) standalone OTT video services?

Table of contents


  • Introduction
  • Download 1: Telco TV Forecast: 2017–22

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

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