skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

This forecast segments mobile game download and end-user-spend/in-app-advertising revenue numbers by ecosystem (i.e., Apple App Store, Google Play, and "others" category). All segmentation cuts across the 67 countries into which the forecast is broken out.

Highlights

  • Global app-store-based mobile games revenue – both end-user spend and advertising – will grow by 1.6 times over the next five years, from $74bn in 2017 to $119bn in 2022.
  • While advertising will next year become the main source of app-store revenue, mobile game revenue will continue to be dominated by end-user spend, which will account for 64% of global revenue at the end of the forecast period.

Features and Benefits

  • Find out which app ecosystems will be generating the most mobile game revenue and downloads over the next five years.
  • Find out how the mobile games revenue split between end-user spend and in-app advertising has evolved over time and how it will evolve going forward.

Key questions answered

  • Which app ecosystems will be generating the most mobile game revenue and downloads over the next five years?
  • How has the mobile games revenue split between end-user spend and in-app advertising evolved over time, and how will it evolve going forward?

Table of contents

Summary

  • Introduction
  • Download 1: Mobile Games Market Forecast: 2017–22

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at ClientServices@ovum.com

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now