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Introduction

When Taylor Swift applied for trademarks aimed at protecting lyrics from her album 1989, it caused considerable furor in the popular press.

Highlights

  • Swift's case highlights how musicians are in many ways self-contained industries capable of generating money via the copyright in their songs and by selling tickets to their performances and how they can also use their brand to generate income through merchandizing and licensing.

Features and Benefits

  • Explains how trademarks have become an important part of the music industry.
  • Examines the most common misunderstanding when an artist registers certain lyrics or phrases as a trademark.

Key questions answered

  • What are the upsides to an artist registering a trademark?
  • How is the registration of a trademark often misunderstood?

Table of contents

Ovum view

  • Summary
  • The role of trademarks in licensing and merchandizing
  • Misunderstanding trademarks
  • Importance of trademark protection

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