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Introduction

Facebook Messenger is now used by more than 1.3 billion people around the world every month. This report looks at Facebook Messenger's current features and future prospects.

Highlights

  • Facebook Messenger has better reach than many of its OTT messaging competitors, but its content strategy falls behind market leaders such as Line and Snapchat.

Features and Benefits

  • Assesses the Facebook Messenger opportunity for telcos.
  • Sizes the Facebook Messenger opportunity for message aggregators.

Key questions answered

  • Why does Facebook have a messaging app?
  • Why should telcos care about Facebook Messenger?

Table of contents

Summary

  • In brief
  • Ovum view
  • Recommendations

Introducing Facebook Messenger

  • Why does Facebook have a messaging app?
  • Messenger has evolved from desktop instant messenger to chat app
  • Facebook Messenger's media strategy could be improved
  • Facebook, Facebook Messenger, and Facebook for Business are integrating Facebook into all areas of human interaction
  • Messenger's competitors differ by region

Messenger developments in 2017 and 2018

  • Facebook has been careful to prevent Messenger users being bombarded with adverts
  • Payments in Messenger introduced to UK and France
  • Live video introduced to Instant Games
  • Messenger Kids has limited potential but may avoid negative press for the Messenger platform as a whole
  • Businesses can now integrate Messenger into their websites

Facebook Messenger's ubiquity opens opportunities for operators and aggregators

  • Recommendations for operators
  • Recommendations for messaging aggregators

Appendix

  • Further reading
  • Author

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