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This forecast provides detailed traffic data for SMS, A2P SMS, picture messaging, and video messaging for over 60 countries until the year 2022.


  • SMS revenues and traffic in several countries have come under pressure from IP-based substitutes such as WhatsApp and WeChat.
  • A2P SMS is in an upward trend in quite a few markets. Globally, SMS traffic has begun to slow down.

Features and Benefits

  • Contains MMS and SMS volume data for over 60 countries and regions.
  • Includes A2P SMS volume data for over 60 countries and regions.
  • Outlines the growth of messaging revenues at global, regional, and country level up to 2021.

Key questions answered

  • Which country has the highest SMS traffic?
  • Which country generates the most A2P SMS revenue?
  • What is the growth rate of A2P messaging?

Table of contents


  • Introduction
  • Download 1: Mobile Messaging Traffic and Revenue Forecast: 2017–22

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

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