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In 2Q17, Ovum commissioned an online survey on communications, commerce, and media across China, Japan, the UK, and the US. It found that consumer use of apps for communications continues to grow strongly, particularly among millennials.


  • Video calling has overtaken voice calling as the trend for more visual forms of communications intensifies.
  • China is leading the way in communications app penetration and innovation, largely due to the popularity of Tencent's WeChat (Weixin) and QQ apps.
  • Millennials prefer the same social networking apps as other age groups, but they prefer different apps for photo and video sharing.

Features and Benefits

  • Analyzes the results of Ovum's Digital Consumer Insights 2017: Communications, Commerce, and Media survey.
  • Identifies trends in how consumers use messaging and social networking apps.
  • Compares how consumers use messaging and social networking apps in different markets.

Key questions answered

  • How does the communications behavior of millennials differ from that of older age groups?
  • What are the top five apps for messaging, video calling, VoIP, sharing, and social networking, per market?
  • How often do consumers engage with their messaging and social networking apps?
  • Which services do consumers expect to use more often over the next 12 months?
  • What are the top three activities that consumers carry out on communications apps?

Table of contents


  • Introduction
  • Download 1: Digital Consumer Insights 2017: Communications in the Hands of Millennials

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