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This research note provides background on devices that have already been announced and will be showcased at CES to identify market trends within product categories.


  • While there is a strong US presence in the drone and robotics category, many of the key players come from China, Taiwan, and France.
  • Increases in production of 360 consumer cameras will correlate with the surge in demand for VR headsets and the popularity of 360-capable video applications, while the 360 enterprise camera market will be more stable due to the necessity for content development
  • The smart home game for CES 2018 will revolve around security and hubs.

Features and Benefits

  • Identifies devices announced in robotics and drones, wearables, smart home and home appliances, fitness and sports, wireless handsets, and more.
  • Analyzes market trends across a variety of consumer tech launches.
  • Identifies key players in different consumer categories from Kickstarter-backed start-ups to major, established vendors.
  • Evaluates the potential challenges arising from consumer health tech, 360 cameras, and more.

Key questions answered

  • What are the market trends found across robotics, smart home, wearables, virtual reality, and more?
  • What are some of the most innovative products announced at CES 2018?

Table of contents

Ovum view

  • Summary
  • Robotics and drones
  • Wearables
  • Virtual reality and augmented reality
  • Smart home
  • Home appliances
  • Fitness, sports, and biotech
  • Wireless handsets and accessories


  • Further reading
  • Author

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