skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


This research note provides background on devices that have already been announced and will be showcased at CES to identify market trends within product categories.


  • While there is a strong US presence in the drone and robotics category, many of the key players come from China, Taiwan, and France.
  • Increases in production of 360 consumer cameras will correlate with the surge in demand for VR headsets and the popularity of 360-capable video applications, while the 360 enterprise camera market will be more stable due to the necessity for content development
  • The smart home game for CES 2018 will revolve around security and hubs.

Features and Benefits

  • Identifies devices announced in robotics and drones, wearables, smart home and home appliances, fitness and sports, wireless handsets, and more.
  • Analyzes market trends across a variety of consumer tech launches.
  • Identifies key players in different consumer categories from Kickstarter-backed start-ups to major, established vendors.
  • Evaluates the potential challenges arising from consumer health tech, 360 cameras, and more.

Key questions answered

  • What are the market trends found across robotics, smart home, wearables, virtual reality, and more?
  • What are some of the most innovative products announced at CES 2018?

Table of contents

Ovum view

  • Summary
  • Robotics and drones
  • Wearables
  • Virtual reality and augmented reality
  • Smart home
  • Home appliances
  • Fitness, sports, and biotech
  • Wireless handsets and accessories


  • Further reading
  • Author

Recommended Articles

  • Internet of Things

    IoT Viewpoints 2018

    IoT Viewpoints explore the IoT opportunity in 2018 and beyond. Download our latest e-book to get our newest collection of thought leadership articles on the emerging IoT trends, technologies and opportunities.

    Topics IoT

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.

  • Enterprise Services

    5G: Another technology in search of enterprise use cases

    By Evan Kirchheimer 26 Apr 2018

    Service provider interest in justifying 5G investment through its potential to open new revenue streams from the enterprise segment is growing ever greater.


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now